Fashionistas, friends and celebrities packed Earl’s Court Two in London on Wednesday 9 June for the GFW Gala Show – the highlight of the 4-day event. They were there to sample the work of this year’s foremost fashion graduates representing colleges and universities across the UK.
Lifeline IT’s long-standing involvement with GFW and the fashion industry continued once again. However, this year saw the launch of the Lifeline IT Media & Design Award presented on the night by Adam Woolf. And the winners were Sophia Sabados and Lauren Brown, graduates in Fashion Promotion & Imaging from UCA Epsom. Together they created a highly professional pictorial zine comprised of six fashion stories celebrating youth. Lauren from Woking, Surrey, said: “It’s a great feeling to know that the blood, sweat and tears that we put into this project has been recognised by some of the top people in the fashion industry – it makes it all worth it.”
GFW president, Jeff Banks with stylist Grace Woodward and Adam Woolf announcing the winners of the Lifeline IT Media & Design Award
There was another first this year. As well as providing all the IT facilities for organisers, press and PR, Lifeline IT set up two large interactive touchscreens loaded with students’ work and information about the event. Most visitors to the exhibition had never experienced multitouch on this scale and were amazed by what they could do.
Trustee June Barker said “GFW is a really important showcase for fashion design students. We’re delighted to have Lifeline IT as sponsors and really appreciate the difference they have made to the event.”
Daniel Mitchell of Lifeline IT, commented, “This year’s event truly did justice to GFW’s 20-year heritage. Given the current economic climate GFW is more important than ever to the fashion industry and the economy as a whole.”
ABOUT GRADUATE FASHION WEEK (GFW)
GFW is the largest exhibition of its kind, showcasing the best graduate fashion design talent in the UK. Each June it stages an exhibition showcasing the work of some 50 universities across 52 courses, and approximately 21 university fashion shows at Earls Court 2 in London.
Its aim is to promote and nurture today’s young, creative innovators, so that tomorrow’s creative industries can continue to play a major role in the economy of the UK and the rest of the world.
In 2008 when the event moved to the larger venue of Earls Court 2 in London the organisers asked Lifeline IT to provision all IT facilities and support for organisers, press and PR. At the same time Lifeline IT decided to become one of the sponsors of the event.
In 2011 George at Asda became the event’s new Title Sponsor.