Graduate Fashion Week is the largest exhibition of its kind, showcasing the best graduate fashion design talent in the UK.
The event, whose lead sponsor is River Island, attracts media, students, fashion scouts and major brands from the UK and overseas and has launched the careers of such brilliant British designers as Stella McCartney, Julien Macdonald, Antonio Beradi, Hussein Chalayan and Owen Gaster. It has also seen graduates placed with many prestigious brands including Donna Karan, Gucci, Levi Strauss, Calvin Klein and Reebok.
In 2008 the event moved to the larger venue of Earls Court 2 in London and consequently the organisers called upon Lifeline IT to provision all IT facilities and support for organisers, press and PR.
In February 2008, Lifeline IT made the decision to sponsor the event. Daniel Mitchell, director at Lifeline IT “Supporting Graduate Fashion week allows us to build even greater links with the Fashion industry. The event is a highly successful and proven showcase for the UKs highly talented fashion graduates and we are proud to be involved. Following Graduate Fashion Week, we have now been able to further build our links with universities and up and coming talent, particularly in the high technology areas of design and manufacture.”
The goals were to provide reliable facilities and communications for organisers to manage the event on-site at Earls Court, for in house PR to have an infrastructure to connect with their head office servers, for the in house ‘Daily News’ publication to be produced and sent electronically for print, to provide internet facilities for sponsors and VIPs, and to provide facilities for a large number of freelance journalists to rapidly upload media to their publications and bureaus.
Lifeline IT utilised enterprise class firewalls and network components to build secure reliable systems and briefed a small dedicated team of our engineers who were providing on-site support and maintenance throughout the week of the event.
Commenting on the technical aspect of the event, project technical lead Adam Soffe said “to provide infrastructure of a complex nature for an event of this scale provided some interesting challenges for us, due to good advance planning and testing we were able to provide innovative solutions and highly reliable systems.”
June Barker, Trustee Event Director commented that Lifeline IT “made our lives so easy. Nothing was too much trouble and someone was always there when needed“.
Daniel Mitchell, Director at Lifeline IT, commented, “GFW is a great event which we’re proud to sponsor and it’s another way for us to increase our understanding and involvement in the fashion industry.
Special thanks for all their advice and assistance to Debbie and Joelle at Propaganda and to Monika and Gary at web design agency Viridian.
GFW is a really important showcase for fashion design students throughout the UK, especially in the current economic climate. We’re hoping to announce shortly that Lifeline IT will once again sponsor and work at the event in 2011.“