Team - Lifeline IT Website

Adam Woolf

Adam Woolf

Director & Co-Founder

“As Managing Director, I use my commercial and management experience to focus attention on customer service - the needs of our clients are paramount.”

learn more about Adam

Patricia Alford-Burnett, Non-Executive Director

Navdeep Batth, Lifeline IT, Technical Director

Linda Echono, Management Accountant, Lifeline IT

Neil Layton, Lifeline IT, Head of Engineering

OUR MANAGEMENT TEAM

Lifeline IT was founded by current owners Daniel Mitchell and Adam Woolf. Together they have over 20 years’ experience implementing IT systems. Both remain hands-on and lead a skilled and tenacious team of staff.

Crucial to the delivery of our premium service is the Lifeline IT team of managers, engineers and other support staff. All Lifeline IT engineers are highly qualified and extremely knowledgeable about IT. Training is key, both formal and informal. We also have a system whereby information is actively shared among the engineers.

Due to the importance we place on face-to-face contact with clients, we value communication skills highly, not just IT expertise. When recruiting, we look for individuals with strong interpersonal skills, especially those in technical roles. They must be able to talk to customers clearly, without using IT jargon.

ADAM WOOLF

Director & Founder

After an extensive background in service businesses, including ten years in the catering sector running a number of well known London clubs and bars, Adam joined the IT industry in 1998 and went on to found Lifeline IT in 2001.

As Managing Director, he is responsible for the day-to-day running of the Company. Adam’s commercial and management experience and his total attention to customer service bring much to supporting the needs of our clients.

Over the last twelve years, Adam has built up extensive knowledge of software licensing and comprehensive hardware experience, particularly complex server systems.

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DANIEL MITCHELL

Director & Founder

Originally working in accountancy practices, Daniel began his involvement in IT while working with specialist accounting software in 1993. He founded Dam IT Consultants in 1996 and merged with Lifeline IT in 2002.

Daniel focuses on new business, project management and consultancy. This involves acquiring in-depth knowledge of clients’ operations and for several he works with them on an ongoing basis to develop and implement new systems, software and workflows. Getting to know his clients’ businesses really well is a key part of the process.

Daniel has a special interest in Global Cyber Security and is a member of the Industrial Liaison Group for the faculty of computing at London Metropolitan University. He writes and speaks on I.T. and I.T. security, including as resident ‘IT expert’ for smallbusiness.co.uk.

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PATRICIA ALFORD-BURNETT

Non-Executive Director

Pat has an outstanding track record in iconic multi-channel retail brands, including as Managing Director of The White Company until 2012 and as CEO for ILLUM, Jaeger & Viyella.

In November 2016 she was appointed to our board as a non-executive director. Over the previous year, she worked very closely as an advisor to the directors and leadership team. Our relationship with Pat has expanded progressively and we are delighted to have formalised it with her appointment.

Pat has been helping to develop the services Lifeline IT offers to the retail sector. More broadly, she has been advising on the structure of the business and people development.

JEREMY FRANCIS

Non-Executive Director

With more than 30 years’ experience in residential and commercial property development, Jeremy is well-respected in the industry.

For many years he has provided advice on an informal basis to Lifeline IT. In December 2006, the arrangement was formalised with Jeremy joining us as a Non-Executive Director.

His input is focused on financial and planning matters, as well as sharing knowledge of the property sector.

NAVDEEP SINGH BATTH

Technical Director

With two decades’ experience in IT support, including a third-line role for Microsoft, Navdeep joined the team at the end of 2011 as an IT engineer.

He has progressed rapidly since then: from an engineering consultant on some of our larger and more complex client requirements, to his current role as Technical Director (from 2022).

Navdeep now leads our technical strategy. He keeps us at the forefront of innovation, working closely with clients as well as our software and hardware partners.

LINDA ECHONO

Management Accountant

Linda joined Lifeline IT at the end of 2024 and leads financial management functions within the business. As a highly experienced Chartered Accountant, Linda has significant background both in professional practice and commercial roles. Linda also holds an MSc in Management and an MBA in Finance and Investment.

NEIL LAYTON

Head of Engineering

Neil joined Lifeline IT as a senior field engineer in 2018. Over the last two years he has played a critical role in building and leading our remote support function and a key part of opening our office in Peterborough during 2022.

As Head of Engineering, Neil now leads our team of engineers, focussing on growing their skills and delivering high quality service to our clients.

CHARLOTTE JEYARATNAM

Head of Operations

As Head of Operations, Charlotte manages all project planning and oversees administration and procurement. She is the main liaison between the engineers and clients, ensuring technical work can be explained in easy-to-understand terms.

Charlotte has been with Lifeline IT for over five years and since joining the team she has gained her ITIL Certification in IT Service Management and PRINCE2 Practitioner in Project Management. Originally from a creative background, prior to working at Lifeline IT

Charlotte created in-store window displays for high street retailers, and also designed and sold her own clothes. She has strong organisational skills and is a lover of spreadsheets and team working.