LIFELINE IT ADVANCES TECH SERVICES WITH FIRST VIRTUAL AGM

With restrictions on travel and work still in force, companies are having to find different ways to communicate with staff and stakeholders.

As a tech services business, we are constantly looking at ways to innovate what we do and the services we offer to our clients, especially as physical face-to-face communication is limited.

Last month, we were proud to be the technical facilitator of a virtual AGM for one of our clients, Bluegem Capital Partners, whose portfolio of brands include Mamas & Papas, Jack Wills and Liberty London.

We talk to Lifeline IT founder and director Adam Woolf about how it was achieved.

What was involved in hosting the event?

Bluegem has been a client of ours since 2014 and this year, due to the pandemic, they held their AGM virtually. It was a studio production with the various presenters being on set and Lifeline was responsible for the technical side of things – merging various live feeds, editing different bits of content and making the recording available to those unable to watch it live. Because it was all filmed in real time, the quality had to be good – a very high definition broadcast with a live Q&A.

How many people viewed the AGM?

There were about 54 people globally watching it live and then others have watched the recorded and edited version, which was made available to investors internationally.

What were the challenges involved?

Because there were different elements – several presenters, lots of graphics, audience interaction – we needed a blend of different software and systems to put the whole thing together. Getting this mix right was crucial to make sure it flowed and the production quality was high. That’s one of the things that makes Lifeline IT different from other IT service companies – we have the expertise and knowledge to know what mix of applications are needed to make things seamless from a tech perspective.

Is this the first AGM you’ve worked on?

Yes, it’s the first formal public company AGM that we’ve done but I think as working habits have changed since COVID-19, people will use the live event format more. It will never replace physical meetings and events, but it will be a different dimension that companies may want to add to the mix.

Commenting on the event, Bluegem’s Co-founder Emilio Di Spiezio Sardo said: “A big thank you to Lifeline for their help in hosting and producing our virtual AGM this year. Their assistance ensured the day ran smoothly and they also produced high quality videos for use after the event.”

If you want to know more about how Lifeline IT can facilitate your live event or virtual communication, get in touch with us.